What Every Business To Business (B2B) Organisation Is Trying To Achieve

When all the strategies have been written, all the workshops attended, and all the board meetings or management meetings sat through, what all B2B businesses are trying to achieve is the same thing:

  • Organisations what to deliver an enhanced Customer Experience through optimising all interactions – in all integrated dimensions – more cheaply
  • To increase and extend lifetime value by unlocking new opportunities with all relevant customers
  • To increase the number of high quality, profit yielding relationships with new customers.

These three dynamics can be summarised even more succinctly:

…Deeper engagement, with larger numbers, of more profitable customers…

Think about your own strategy, business plan, sales targets or objectives. How clearly and directly do they deliver the above? If not, why not?