The Role of The Account Manager

Is there a difference between being a salesperson and being an account manager? We think so. Account managers:

  1. Must be multi-skilled salespeople
  2. Should strive for continuous improvement.
  3. Need to know as much about the customer’s business as they do.
  4. Be aware of external issues affecting themselves and their customers.
  5. Project themselves as influential leaders with insightful views.
  6. Be familiar with use and capability of IT systems.
  7. Agree, maintain and review service performance measures.
  8. Continually connect with management in the client organisation

For more information on how to be a successful account manager is today’s competitive market why not attend Structured Training’s Selling…The Essentials for Key Account Development. For more information please contact us.