The 3 Principles Of Effective Two-Way Communication

  1. Be Objective

  2. Build Rapport

  3. Seek To Understand By:


  • Asking Effective Questions
  • Listening
  • Summarising
  • and then to be understood:

Remember:  Ethos, Pathos and Logos.



They feel comfortable with you, believing in your personal credibility, competence and integrity.


Empathy, you are in alignment with their practical and emotional needs.


Logic – the reason, the solution, the presentation.


People always communicate in this order, ensure that Ethos and Pathos are favourable before proceeding to factual presentation.