Report & Proposal Writing

Reports and Proposals are often the product of extensive effort. Poor documents ensure the previous effort is wasted. There is increasing competition for attention; every document must compete for attention.


Reports and Proposals are a major element in communication, internally and externally. As more people are involved in decisions, documents increase in importance. Many of the rules taught in school do not apply to business documents. A report or proposal is often the result of extensive effort. If the document does not achieve its’ objective all the effort is wasted. In competitive situations, the document is often used for comparison. Documents provide a permanent record and therefore errors create future problems.

Who Should Attend
Anyone producing Reports or Proposals. Experienced professionals who wish to take their skills forward.

1 Day


Reports and Proposals – Course Objectives

Participants will learn:

  • the ways in which documents can be used effectively and ineffectively
  • how to ‘tune in’ to readers and avoid common errors
  • to use different approaches for different purposes
  • the key elements to ensure the document is interesting
  • how to ensure their documents are understood
  • how to make their documents ‘easy to read.’

Reports and Proposals – Course Outline

The role of reports & proposals
When not to produce a document
Document production process

Profiling readership and preparation
Key factors in the profile of potential readers
The issue of important secondary readers
Common errors in preparation

Reports & proposal structures
Gaining the attention of the reader
Alternative report structures for different objectives
The benefit sequence
The short-report priority sequence

Ensuring your document is interesting
Key factors in creating an interesting document
Exercise, discussion

Ensuring an understood document
‘Rules’ guaranteed to reduce/remove potential misunderstandings
Common errors

Ensuring readability of the document
The structure of paragraphs
How to improve readability
Common errors that ‘turn off’ readers