Is This About Batman, Lego, Chevrolet or Something Else?

At the Detroit Motor Show this week Chevrolet revealed a full size Batmobile made entirely from Lego, whilst they projected the Bat Signal onto their RenCen headquarters on the Detroit River.


Once we’d scoured the job listings unsuccessfully for  Full Sized Lego Vehicle Master Builder opportunities, we took a look at the fun little commercial they made to go with it.  The ad features Lego Minifigs involved in a focus group discussing the Batmobile, as Batman lurks in the background.

We can’t help thinking they’re not only talking about Batman and Bruce.

For the full “technical spec and pricing click the Batpicture below.