Month: August 2014

Opportunity Creates Capacity

OPPORTUNITY CREATES CAPACITY… Not the other way round Take your business goals, customers and market position(s) to new levels and places,  leverage your capabilities into adjacent and new markets, as well as redefining your core […]

Marketing is Not …

Marketing isn’t just another name for: Selling Advertising Common sense Business [geoads2] Many companies who attempt to embrace marketing often make one of the following mistakes: Sales Department Marketing The Sales Manager adds or changes his/her job […]