Month: August 2008

What Kind Of Customer Are You Targeting?

Not all customers behave the same way because they are motivated by different things. [geoads2] Cost-Oriented Customers Focus largely or exclusively on the cost of the product or service, will want to get to discounts […]
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What Does It Take To Be A Leader?

Many organisations are over managed and under led? Why? Often, leadership is the stuff that gets squeezed out by all the ‘management’ requirements. [geoads2] Part of the difficulty of leadership is that it is viewed […]